Client: Walmart
Team: Matt Doherty, CD
Matt Richter, ACD Copy
Adapting Walmart’s “We Have Your Thing” campaign for Back-To-College , we reminded students that Walmart has everything their parents need to make the transition.
Queue the parents tropes
What Do I Do Now Parent
Checking In Again Parent
Living My Best Life Parent
For these Moms and Dads, we created custom Parent Care Packages, filled with items hand-picked to help them adjust.
Then dropped the packages on social, asking students to tag a parent in need.
And with a lot of parents in need, Walmart delivered.
Even surprising some celebrity college parents.
