How do you bring IMAX, known for it’s grand, cinematic experiences to TikTok?
With I, Max, a tiny piece of AR popcorn.
Client: IMAX
An innovative solution for generating content from anywhere, Max utilized face-tracking technology to animate a complete range of expressions.
However you moved on camera, Max moved too.
To make it easy for any one person or creator to be Max, we built in a voice modifier.
Then we started began to build content starting with Max’s Origin Story and his elaborate fan theories.